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RED LOBSTER REFRESHES WITH DIGITAL DELIGHTS
A fresh, interactive Web site invites consumers to discover and experience Red Lobster’s passion for the sea

Orlando, Fla. (August 20, 2007) — Red Lobster has unveiled a new Web site with fresh digital features and educational tools that will be savored by everyone from the beginner chef to the seafood connoisseur. The innovative site boasts a chef’s blog, an interactive kitchen, fresh fish recipe book and videocasts as the restaurant continues to refresh its iconic brand in its most sweeping marketing initiative to date.  

 

The new and improved Redlobster.com gives visitors everything from simple tips on healthy seafood choices to guided lessons in fresh fish preparation from Red Lobster’s Senior Executive Chef Michael LaDuke and Executive Chef Darryl Mickler. In the Chef’s Blog, LaDuke and Mickler answer recipe requests and cooking questions, demystify fresh seafood recipes and discuss the inspiration behind favorites like Maple-Glazed Salmon and Shrimp seen in the restaurant’s new advertising. LaDuke and Mickler will also host regular videocasts, the first of which taped in Cape Cod, which will feature fresh seafood tips and how-to preparations from Red Lobster.  

 

The Interactive Kitchen offers helpful tips from the Chef’s Notebook, a Wine Cellar with tasting and pairing hints, a Seafood Guide that highlights regional textures and flavors, and a Test Kitchen that whips up seafood masterpieces from selected ingredients and preparation methods. In the Gourmet Gallery, a series of videocasts explores fish market shopping secrets on a seagoing adventure with Chef LaDuke and takes fresh tips straight into the kitchen with a step-by-step cooking demonstration.   

 

The site also offers a Virtual Fresh Fish Cookbook with more than 30 recipes and tips, as well as a Seafood & Health section complete with a Create-a-Meal Calculator for the calorie-conscious.

 

About Red Lobster 

Diners have recognized Red Lobster as the nation’s best seafood restaurant for the 19th year in a row in a nationwide poll by Restaurants & Institutions magazine.  Red Lobster has over 680 restaurants in North America and more than 63,000 employees.  The company served more than 145 million guests in fiscal 2006. For the Red Lobster nearest you, call 1-800-LOBSTER or visit www.redlobster.com.

 

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